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Donnie Iris – Fortune 410 [1983]


Country USA          Style Melodic Rock/Pop

Rating 81/100

Band Members
Donnie Iris – Lead.background vocals, Mark Avsec – Piano,organ,synthesizers,background vocals, Marty Hoenes – Guitars,background vocals, Albritton McClain – Bass guitar,background vocals, Kevin Valentine – Drums,percussives

01. Human Evolution, 02. Stage Door Johnny, 03. Cry If You Want To, 04. Tell Me What You Want, 05. I Belong, 06. She’s So European, 07. I’m a User, 08. Never Did I, 09. Somebody, 10. Do You Compute?

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Profile Donnie Iris is an American rock musician known for his work with The Jaggerz and Wild Cherry during the 1970s, and for his solo albums during the 1980s. He wrote the #2 Billboard hit, “The Rapper”, with the Jaggerz and was a member of Wild Cherry after the group had a #1 hit with “Play That Funky Music.” In addition to performing on the first three Jaggerz albums and the third and fourth Wild Cherry albums, Iris as a solo artist has released eleven studio albums, one EP, two live albums, and two compilation albums. He continues to release new material and tours throughout the Ohio River Valley.

Fortune 410 is the fourth solo album of Donnie Iris, contained the hit single “Do You Compute?”, which was used by their label MCA and the computer company Atari to form a cross-marketing promotion. Because the promotional partnership was secured prior to release of the album, it was possible to use the Atari 1200 XL Home Computer in poster photography, as well as in the video clip for “Do You Compute?”, which aired on MTV. The title of the album is a reference to the trademark glasses Iris wears, Fortune 410s. The combination of marketing and the promotion for its hit single allowed the album to chart higher than its predecessor.

Donnie takes far greater advantage of synthesizers and programed accoutrement’s than ever before – hardly a surprise for it’s era. Right down to the sleeve art, this is an album decidedly tailored for the digital age – fun, savvy, even a bit robotic, but for all it’s innovative modernity, Fortune’s glossier chimerical inclinations make for a less organic listening experience, and worst of all, hardly furthered the man’s visibility. Nevertheless, this is still worth a spin if Donnie Iris is in general your thing, of if you merely want to indulge in a healthy dose of gratuitous ‘8os synth rock.


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