The Knack – Serious Fun [1991]

KNACK1Country USA          Style AOR

Rating 83/100

Band Members
Doug Fieger – Lead Vocal,Guitar, Berton Averre – Lead Guitar,Keyboards,Vocals, Prescott Niles – Bass Guitar, Billy Ward – Drums

Tracks
01. Rocket O’ Love, 02. I Want Love, 03. Serious Fun, 04. One Day At A Time, 05. River Of Sighs, 06. Let’s Get Lost, 07. Can Tickle, 08. Shine, 09. Won’t Let Go/Aces & Eights, 10. Body Talk, 11. (I’ll Be Your) Mau Mau, 12. Doin’ The Dog

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Profile The album was released by Charisma Records on January 16, 1991. Musician Don Was, better known as a member of the groupWas (Not Was), produced the album. He was a friend of Knack frontman Doug Fieger since high school.The Knack split up in 1981 just a few weeks after the release of Round Trip, which failed to achieve critical success although it reached #93 in the Billboard 200. Serious Fun represented a reunion after around a decade of separation.

The album represented a more hard rock sound for the band, reminiscent of the Raspberries. Serious Fun also failed to achieve either commercial or critical success. However, it resulted in the popular single “Rocket O’ Love,” which reached #9 in Billboard’s Mainstream Rock Chart. The band created a rarely seen music video for the song. “One Day at a Time” was intended to be the second single from the album, but the label decided to stop promoting the album at the time of the intended release. According to Knack guitarist Berton Averre, an A&R man at the label thought “One Day at a Time” would be a hit but felt it would be preferable for the lead single to be a harder rock song, and so “Rocket O’ Love” was released as the lead single. And apparently when the time came to release a second single, the label had lost interest in the band, and so buried the intended release of “One Day at a Time.”

A deluxe CD reissue complete with 24-bit digital remastering, bonus tracks, and detailed liner notes was released in 2002 by parent company Virgin Records. It includes a cover of the Martha & the Vandellas song ‘Nowhere to Run’ done in the Knack’s power pop style. The official website for the band states that: “The Knack’s fourth studio album is serious fun! Some of the best music the band ever made.”

The songs “I Want Love,” “Rocket O’ Love” and “One Day at a Time” were incorporated into the greatest hits album The Retrospective: The Best of the Knack, which was released by Capital Records on November 16, 1992. “Rocket O’ Love” was also included in the greatest hits album Very Best of the Knack, released by Rhino Records on May 19, 1998.

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The Knack - Serious Fun [1991], 8.0 out of 10 based on 1 rating
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